Advertising and Marketing Stocks

Here is a little info on each of the advertising and marketing stocks segments within this category to help you find potential investments in areas that interest you. A full list of publicly traded advertising and marketing companies can be found by scrolling down or you can access a list of the companies in each group through the industry links on this page.

Billboard and Outdoor Advertising: The companies on this list are engaged in outdoor advertising which include billboards, digital displays, transit advertising, bus and rail media and mobile billboards. Examples of some of the larger companies include:

Business Data, Information, Research and Analytics: These companies provide a wide range of data, information, intelligence and analytic services to other businesses. The largest company in this section is Nielsen (NLSN) perhaps best known for their television ratings. Examples of some of the larger companies include:

Lamar Advertising Company (LAMR)  

OUTFRONT Media Inc. (OUT)

Business Data, Information, Research and Analytics: These companies provide a wide range of data, information, intelligence and analytic services to other businesses. The largest company in this section is Nielsen (NLSN) perhaps best known for their television ratings. Examples of some of the larger companies include:

Equifax, Inc. (EFX)  

Nielsen N.V. (NLSN)  

Verisk Analytics, Inc. (VRSK)

Coupon Websites: These websites and platforms provide digital coupons, coupon codes and printable coupons or provide information regarding what deals are currently available at local businesses such as restaurants. The largest company in this category based on market cap is:

Groupon, Inc. (GRPN)

Digital Advertising and Marketing: The companies in this section are primarily engaged in providing digital marketing services to companies looking to connect with customers online and through tablets and mobile devices. Examples of some of the larger companies include:

ComScore, Inc. (SCOR) 

Demandware, Inc. (DWRE) 

Marketo, Inc. (MKTO) 

Email: These companies provide email marketing products and services including email creation, delivery platforms, marketing tools and newsletters. The largest company in this category based on market cap is:

Constant Contact, Inc. (CTCT)

Marketing Services: These companies provide a wide range of traditional, digital and specialty marketing and advertising services including branding, creating services, media buying, public relations and traditional media buying. This section includes some of the largest advertising companies based on market capitalization which include:

Alliance Data Systems Corporation (ADS)  

Interpublic Group of Companies, Inc. (The) (IPG)  

Omnicom Group Inc. (OMC)  

WPP Plc. (WPPGY)

Theatre Advertising: These companies create programs that play between and before movies. The only company currently in this section is:

National CineMedia, Inc. (NCMI)

Related Links:

List of Publicly Traded Companies

Industry Links: Advertising and Marketing Stocks

Select the link to access a full list of companies in the selected category along with industry profiles, charts, comparative widgets and links to individual companies.

Billboards and Outdoor Advertising

Business Data, Research and Analytics 

Coupon Websites  

Digital Advertising and Marketing

Email Marketing 

Marketing

Theater Advertising

Related Links:

Business Review Websites

Contact Centers and Call Advertising

IPOs and Recent Activity

Recent IPOs in 2015

MaxPoint Interactive (MXPT) (IPO in March 2015: Digital marketing services: technologies designed to predict likely buyers for a particular product at a certain retail location; cross-channel digital marketing program)

Recent Activity:

Millennial Media, Inc. has been in the digital marketing section but AOL acquired Millennial Media on October 23, 2015.

List of Publicly Traded Advertising and Marketing Stocks

Billboards and Outdoor Advertising: Mid-Cap Stocks

Lamar Advertising Company (LAMR) (Billboards, digital billboards, transit advertising)

OUTFRONT Media Inc. (OUT) (Billboards, digital displays, transit advertising, mobile billboards)

Billboards and Outdoor Advertising: Small and Micro-Cap Stocks

AirMedia Group Inc. (AMCN) (China: digital TV screens and frames in airports)

China Yida Holding, Co. (CNYD) (China: outdoor on-train programming; tourist destinations)

Clear Channel Outdoor Holdings, Inc. (CCO) (Billboards, digital billboards, airport signs and other outdoor displays)

Lamar Advertising Company (LAMR) (Billboards, digital billboards, transit advertising)

IDI, Inc. (IDI) (Outdoor liquid crystal display (LCD) screens and billboards)

VisionChina Media, Inc. (VISN) (China: real-time digital mobile TV advertising network)

Business Data, Information, Research and Analytics: Large-Cap Stocks

Equifax, Inc. (EFX) (Financial, consumer and commercial data and analytical services)

Nielsen N.V. (NLSN) (Provides TV, radio, online and mobile media analytical and viewer consumption services and data)

Verisk Analytics, Inc. (VRSK) (Data analytics services for the insurance, energy, healthcare, financial services, government and risk management markets)

Business Data, Information, Research and Analytics: Small and Micro-Cap Stocks

Forrester Research, Inc. (FORR) (Research services)

Mattersight Corporation (MATR)  (Analytics services that analyze customer-employee interactions)

Onvia, Inc. (ONVI)  (Information, research, data, business intelligence and analytics services)

Coupon Companies: Mid-Cap Stocks

Groupon, Inc. (GRPN) (Discount site that offers its subscribers discounted deals to a variety of third-party products and services)

Coupon Companies: Small and Micro-Cap Stocks

LiveDeal, Inc. (LIVE) (Online marketplace livedeal.com which allows consumers to see what promotions and specials local restaurants have available)

RetailMeNot, Inc. (SALE) (Websites which offer online coupon services)

Quotient Technology, Inc. (QUOT) (Formerly Coupons.com: Digital platform that offers promotional coupons)

Digital and Mobile Advertising and Marketing: Mid-Cap Stocks

ComScore, Inc. (SCOR) (Digital media analytics data, products and services)

Criteo S.A. (CRTO) (France: digital performance advertising services)

Demandware, Inc. (DWRE) (E-commerce software platform)

Marketo, Inc. (MKTO) (Marketing automation software)

Digital and Mobile Advertising and Marketing: Small and Micro-Cap Stocks

ChannelAdvisor Corporation (ECOM) (SaaS products and services for retailers and manufacturers to optimize sales online)

ChinaNet Online Holdings, Inc. (CNET) (China: online advertising, content and brand management services)

Inuvo, Inc. (INUV) (Internet marketing services)

Marin Software Incorporated (MRIN) (Cross-channel advertising cloud platform for digital marketers)

MaxPoint Interactive (MXPT) (Digital marketing services: technologies designed to predict likely buyers for a particular product at a certain retail location; cross-channel digital marketing program)

QuinStreet, Inc. (QNST)  (Online marketing; lead generation)

ReachLocal, Inc. (RLOC) (Digital marketing services primarily to small and medium-sized businesses)

Rocket Fuel Inc. (FUEL) (Digital advertising market: predictive modeling and automated decision-making platform)

Sizmek Inc. (SZMK) (Open ad management company; primary source of revenue is derived from online advertising services)

The Rubicon Project, Inc. (RUBI) (Automated advertising platform)

Tremor Video, Inc. (TRMR) (Video advertising products and services)

Voltari Corporation (VLTC) (Predictive advertising platform used primarily for mobile devices)

YuMe, Inc. (YUME)  (Multi-screen advertising)

Email Marketing

Constant Contact, Inc. (CTCT) (Email marketing, newsletters, online surveys)

SMTP, Inc. (SMTP)  (Cloud-based email services)

Marketing and Advertising: Large-Cap Stocks

Alliance Data Systems Corporation (ADS) (Analytics and creative services, customer loyalty programs, database marketing services, direct marketing services, end-to-end marketing services, private label and co-brand retail credit card programs)

Interpublic Group of Companies, Inc. (The) (IPG) (Communications planning, consumer advertising, digital marketing, media buying, public relations, specialty marketing)

Omnicom Group Inc. (OMC) (Traditional media advertising, customer relationship management, public relations, specialty communications)

WPP Plc. (WPPGY) (Advertising, marketing and communications services)

Marketing and Advertising: Mid-Cap Stocks

MDC Partners Inc. (MDCA) (Marketing, activation, communications, consulting, advertising, consumer communication services, media management)

Marketing and Advertising: Small and Micro-Cap Stocks

Dex Media, Inc. (DXM) (Websites, print, mobile, social media, search engine marketing)

Global Sources Ltd.  (GSOL) (Facilitator of trade with Greater China, online marketplaces print and digital magazines, private sourcing events, sourcing research reports, trade shows)

Harte-Hanks, Inc. (HHS) (Digital and traditional marketing, creative and content development, analytics and data management)

InnerWorkings, Inc. (INWK) (Creative services, branded merchandise, events, print management, retail displays, product packaging)

Insignia Systems, Inc. (ISIG) (In-store promotions)

SPAR Group, Inc. (SGRP) (Retail merchandising and field marketing services)

Theatre Advertising 

National CineMedia, Inc. (NCMI) (First Look programs)

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